About Strawberry Field Bags

Strawberry Field Bags are designed and created by Kelly Chang, the daughter of two tailors. Every stitch is sewn with passion and incredible attention to detail.

Kelly grew up observing her parents work in their busy Taipei business though didn’t formally learn to sew until she settled in Australia in 2004.

Kelly is passionate about Australian botanical art. Making bags with Australian designed fabrics is her biggest joy and she’s found a large community of likeminded people! She also loves supporting fabric designers so for every metre of fabric purchased, the artist earns a 15% commission.

They’re the true heroes of Strawberry Field Bags! Kelly says she’s just the craftswoman who turns their beautiful artwork into wearable products.

Her home studio in the NSW Snowy Mountains region is surrounded by beautiful bush and rivers. Her biggest inspirations are the native animals, birds, and plants, which encouraged her family to purchase a 25-acre property a year ago. Surrounded by natural woodland, they’re determined to improve the land where they can and provide water and shelter for local wildlife.

Kelly insists the bags be more than just beautiful to look at. Being a mother of two, she recognised the need for her products to be strong, practical with lots of storage, machine washable, and environmentally friendly. They produce minimum waste during production and 98% of the material is natural and vegan friendly.

Kelly always says to her customers that her products are not just bags, they have personalities and really represent who you are.